The best kind of conflict is the one you are not in. Seeking to be peaceful and avoid conflict at all costs is essential, yet the existence of the natural-born and inalienable right to self protection is undeniable.
Another undeniable truth? A firearm is just a tool. It is not sentient, it has no moral value, it is inanimate and entirely reliant upon whoever wields it.
One more truth? Evil exists, it just does, and there is no way of avoiding it.
Evil people will always do evil things, and the only way to stop a bad guy with a gun is by having the proper education and training. By knowing how to avoid, evade and escape conflict when necessary.
Law-abiding Americans are forced to use firearms every day to defend their lives or the lives of their loved ones. Our goal is to help you steer clear of a worst case scenario situation entirely, but prepare you to handle it in the case that it's unavoidable.
You have a true responsibility as a gun owner to prepare for the worst (a self-defense incident), while expecting the best, to be fully committed to acting as your family’s first line of defense. Because when that conflict comes after you and pushes you into a corner you need to be ready.